Content:
PART 1 Product overview
1. China Orlistat industry development overview
 1.1 Orlistat product definition
 1.2 Product category
2. Macro economy environment introduction
 2.1 Orlistat relative policies
 2.1.1 National policies
 2.2.2 Local policies
 2.2 The analysis of economic circumstance of industry running
 2.2.1 The impact of global economic crisis on China’s macro economy
 2.2.2 The negative influence of global economic crisis on Orlistat industry
 2.2.3 The negative influence of global economic crisis on upstream and downstream industries
 2.2.4 The policy analysis of expanding-domestic-demand and increasing-economic-growth in China
 2.2.5 The overview of industry operation environment in future

PART 2 Market investigation and study
3. The analysis of China Orlistat market from 2008 to 2009
 3.1 The scale of china market
 3.1.1 Gross scale
 3.1.2 Capacity of the market
 3.1.3 Increment speed
 3.1.4 Seasonal analysis
 3.1.5 The analysis of current development situation of China Orlistat market
 3.2 Market structure analysis
 3.2.1 Product market structure
 3.2.2 Brand market structure
 3.2.3 Regional market structure
 3.2.4 Channel market structure
 3.2.5 Product concentration degree analysis
 3.3 Market potential analysis
 3.3.1 New entrant menace analysis
 3.3.2 Substitute menace analysis
 3.3.3 Industry competitor analysis
4. Product technology analysis
 4.1 Product technology process analysis
 4.2 Product technology difficulty analysis
 4.3 Market up-to-date technology analysis
 4.4 Lifecycle
 4.5 Technological change and product innovation
 4.6 Differentiation / homogenization analysis
 4.7 Relative standard (technical condition, experiment method, industry standard, national standard, use-method)
5. The analysis of market supply and demand of China's Orlistat industry from 2008 to 2009
 5.1 Customer demand analysis
 5.2 Market supply analysis
 5.3 Orlistat market characteristics analysis
 5.3.1 Product characteristics
 5.3.2 Price characteristics
 5.3.3 Channel characteristics
 5.3.4 Purchase characteristics
6. China Orlistat brand analysis
 6.1 Analysis of general situation of brands
 6.2 Analysis of market structure of brand
 6.3 Analysis of Brand communication
 6.4 Analysis of factors influence customer choosing brand
 6.5 Analysis of customer’s cognitive level on brand
 6.6 Analysis of foreign brands to set up factories in China
7. Market price analysis of China Orlistat product
 7.1 Price characteristics analysis
 7.1.1 Suppliers’ negotiation ability analysis
 7.1.2 Buyers’ bargain ability analysis
 7.2 Price analysis of main brand product
 7.3 Relationship between price and cost
 7.4 How to analyze competitor’s price strategy
8. China Orlistat market channel analysis
 8.1 Market channel structure
 8.2 Marketing channel model
 8.3 Comparison of marketing channel factors
 8.4 Study on competitor’s channel strategy
 8.5 Main dealers’ quantity and distribution of different area
 8.6 Scale and price of channel sales
9. Analysis of import and export status of China Orlistat industry
 9.1 Export and growth of China Orlistat industry
 9.2 Major overseas markets distribution
 9.3 Major brands in overseas markets
 9.4 Orlistat product import analysis
10. Forecast of market development of Orlistat industry from 2009 to 2012
 10.1 Analysis of China Orlistat sales situation in the market
 10.1.1 Forecasting analysis of market scale
 10.1.2 Forecasting analysis of market structure
 10.2 China Orlistat resource allocation forecast
 10.3 Medium-and-long term forecast of Orlistat market
 10.3.1. Forecast of economy growth and product demand from 2008 to 2012
 10.3.2. Forecast of the total output of the product
 10.3.3. The strategy of medium-and-long term market development of the product
11. The forecast of China Orlistat sales market tendency from 2008 to 2012
 11.1 Industry operating environment forecast
 11.2 Technology development trend
 11.3 Price change trend
 11.4 Channel development trend (supplier, manufactures, agent middleman, facilitator etc.)
 11.5 Customer demand trends
12. China Orlistat industry chain analysis in 2008
 12.1 Upstream
 12.1.1 Survey and analysis of upstream product supply
 12.1.2 Analysis of upstream product price change trend
 12.2 Downstream
 12.2.1 Survey and analysis of downstream market
 12.2.2 Analysis of downstream product price change
 12.2.3 Analysis of downstream product demands change trend
 12.3 Relative industries
 12.3.1 Relative industries development analysis
 12.3.2 Relative industry profit pool analysis

PART 3 Survey analyses of like product
13. Evaluation of China Orlistat market competitive landscape and enterprise competitiveness from 2008 to 2009
 13.1 Theoretical principle of competitiveness analysis of like product
 13.2 Domestic enterprise and brand quantity of like product
 13.3 Differentiation analysis of like product
 13.4 Competitive landscape analysis of like product
 13.5 Competitive group analysis of like product
 13.6 Market share analysis of like product
 13.7I Competitive analysis of advantages and disadvantages of like product
 13.8 Competitive analysis of market area and product positioning of like product
 13.9 User structure analysis of like product
 13.10 Comparative analysis of like product price
 13.11 Marketing strategy analysis of like product
 13.12I Comparative analysis of promotion activity of like product
 13.13 Comparative analysis of ad fees and effectiveness of like product
 13.14 Comparative analysis of public relations of like product
14. Competitor investigation
 14.1 Basic information investigation of competitors
 14.1.1 Basic information
 14.1.2 Salesman information
 14.1.3 Product category, function quality specifications and price investigation
 14.1.4 Product output, production capacity, production survey
 14.2 Financial investigation on competitors
 14.2.1 Per capita economic indicators analysis
 14.2.2 Profitability analysis
 14.2.3 Operating capacity analysis
 14.2.4 Solvency analysis
 14.3 Information investigation of competitive product
 14.3.1 Industry position analysis
 14.3.2 Market potential analysis
 14.3.3 Market share analysis
 14.3.4 Comparative analysis of advantages and disadvantages
 14.3.5 Analysis of potential competitive advantages
 14.4 New product Research and Development (RD)
 14.4.1 New product RD ability/lifecycle analysis
 14.4.2 New product RD employee quantity and professional skills analysis
 14.4.3 Comparison between New product and main competitors’ new products
 14.4.4 New product RD fees analysis
 14.4.5 New product RD method
 14.4.6 New product ‘proprietary technology and patented technology analysis
 14.4.7 Industry chain extension analysis
 14.5 Production situation investigation of competing enterprise
 14.5.1 Production capability investigation
 14.5.2 Production line and equipment investigation
 14.5.3 Production cost investigation
 14.5.4 Technology evaluation
 14.6 Sales investigation of competing enterprise
 14.6.1 Sales quantity and amount investigation
 14.6.2 Product sales channel investigation
 14.6.3 Sales model investigation
 14.6.4 Downstream typical customer investigation
 14.6.5 Supply price investigation
 14.6.6 Supply product period investigation
 14.6.7 Supply product payment way investigation
 14.6.8 Supply product payment period investigation
 14.7 Management investigation of competing enterprise
 14.7.1 HR management investigation
 14.7.2 Production management research
 14.7.3 Marketing management investigation
 14.7.4 Marketing methods investigation
 14.7.5 Enterprise purchase policy investigation
 14.8 Competitor growth ability analysis
 14.8.1Strategy positioning
 14.8.2 Integration effectiveness
 14.8.3 Core competition capability
 14.8.4 Recourse management
 14.8.5 Enterprise culture
15. The comparative analysis of the profitability of main manufacturers in China
 15.1 Analysis of total profit of the industry from 2004 to 2008
 15.1.1. Analysis of total profit of the industry from 2004 to 2008
 15.1.2. Comparative analysis of total profits of companies in different scales
 15.1.3. Comparative analysis of total profits of companies of different ownerships
 15.2 Analysis of gross profit on sales from 2004 to 2008
 15.3 Analysis of profit ratio on sales from 2004 to 2008
 15.4 Analysis of return on total assets from 2004 to 2008
 15.5 Analysis of return on net assets from 2004 to 2008
 15.6 Analysis of profit and tax ratio from 2004 to 2008

PART 4 Key user analysis
16 Purchase behavior and category investigation
 16.1 User purchase behavior investigation
 16.2 Survey analysis of purchased product category
 16.3 Potential customer demands analysis
 16.4 User purchase plan analysis
17、Analysis of users’ recognition tendency to product
 17.1 Product function demand analysis
 17.2 Analysis of products users generally concerned
 17.3 Users’ price expectation analysis
 17.4 Product design and usage analysis
18. Analysis range of products
 18.1 Product price analysis
 18.2 Reasons for product choosing analysis
 18.3Technology characteristics and demands analysis
19. User’s demands to supplier
 19.1 Survey analysis of Product satisfaction
 19.2 Survey analysis of Product technical renovation
 19.3 Survey analysis of users’ consuming capacity
 19.4 Survey analysis of product user group
 19.5 Survey analysis of product service
 19.6 Survey analysis of product usage situation

PART 5 Investment suggestions
20. Factors that affect the China market development from 2008 to 2012
 20.1 Plus factor
 20.2 Adverse factor
 20.3 Industry policy and government impact
21 The analysis of Orlistat industry investment in China from 2008 to 2009
 21.1 Investment environment (PEST) analysis
 21.1.1 Macro environment analysis
 21.1.2 Resource environment analysis
 21.1.3 Market competition analysis
 21.1.4 Tax policy analysis
 21.2 Investment opportunity
 21.3 Orlistat industrial policy superiority
 21.4 Investment risk and countermeasure analysis
 21.5 Investment development prospect
 21.5.1 Market supply and demand development trend
 21.5.2 Future development forecast
22. The Investment strategy of Orlistat Industry
 22.1 Product positioning strategy
 22.1.1 Market segmentation strategy
 22.1.2 Choice for target market
 22.2 Product exploitation strategy
 22.2.1 To pursue product quality
 22.2.2 To promote the development of product diversification
 22.3 Channel sales strategy
 22.3.1 Sales pattern classification
 22.3.2 Market investment suggestion
 22.4 Brand marketing strategy
 22.4.1 Operation mode with different brands
 22.4.2 How to exploit brand
 22.4.3 How to deal with global economic crisis
 22.4.4 How to grasp the policy of expanding-domestic-demand and increasing- economic-growth
 22.5 Service strategy
23. Orlistat investment suggestion
 23.1 Overall assessment of industry market investment
 23.2 Industry investment suggestion
24. Interrelated suggestions
 24.1 Marketing strategy
 24.2 Price strategy
 24.3 Channel construction and management strategy
 24.4 Brand strategy